TrustWatch is an innovative AI-powered mobile application designed specifically for luxury watch authentication. It leverages advanced artificial intelligence and machine learning technologies to analyze watch images and determine authenticity with high accuracy.
Key Features:
- AI-Powered Authentication: Uses proprietary AI models trained on thousands of images of genuine and fake watches to analyze dials, logos, hands, markers, cases, bezels, and crowns
- Broad Brand Coverage: Supports authentication for 6+ luxury watch brands including Rolex, IWC, Panerai, Omega, Richard Mille, and Patek Philippe, covering over 500 different models
- High Accuracy: Achieves 96.2% accuracy through K-Fold Cross Validation testing
- Mobile-First Design: Optimized for smartphone use with camera integration for easy photo capture
- Continuous Learning: AI model improves over time with new data and user contributions
- User-Friendly Interface: Simple three-step process: upload photo, AI analysis, share results
Target Users:
- Watch enthusiasts and collectors
- Jewelers and watch retailers
- Watch repair shops
- Online watch marketplace buyers and sellers
Unique Selling Points:
- Saves users from expensive fake watch purchases (users report saving up to £15k)
- Eliminates the need for physical expert consultations
- Provides results in seconds versus traditional authentication processes
- Subscription-based model with unlimited scans
- Future mobile app development planned for Android and iOS
Technical Implementation:
- Uses supervised learning with TensorFlow for image classification
- Trained on extensive datasets of labeled watch images
- Web-based platform accessible via smartphone, tablet, or PC
- Payment integration with Visa, Mastercard, and American Express




